Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
At a time when travel is regaining momentum post-pandemic, Shangri-La, the global hospitality brand, reintroduces its loyalty programme with a fresh new branding and novel lifestyle offerings.
To bring the story of the new Shangri-La Circle to consumers' radar, the group enlisted its creative partner, digital agency 8traordinary, to craft a digital campaign that would bring the brand's social platforms into full circle.
As our Top Story for the month of July, we invited Jeffrey Lim, 8traordinary's founder and managing director, to share with us how they built the campaign from the ground up.
#digitalmarketing #shangrila #travel
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00:00 - Intro
01:27 - Digital campaign for Shangri-La Circle
02:32 - Focus points: 5 Key Pillars
03:48 - Unique challenges and successes as a digital marketer
06:11 - The best strategy for campaigns to stand out
07:27 - Influencer marketing
10:06 - How has digital marketing evolved?
10:48 - 5 key areas brands must focus on post-pandemic
13:04 - What's more for Shangri-La Circle's campaign?
14:08 - Outro
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