Roundtable | Reimagining Customer Engagement Strategies in the Post-Pandemic Era
Last April 20, MARKETECH APAC, in partnership with Braze, gathered industry leaders in SEA to discuss brands’ efforts in customer acquisition and retention as well as in experimentation and testing in the post-pandemic period.
Marketing leaders in the industries of airline, fintech, edtech, e-commerce, media, and co-living each shared how they have been implementing their marketing strategies in this period of unprecedented changes.
Take a look at the highlights of the SEA roundtable.
#marketingideas #marketingstrategy #customerengagement
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00:00 - Intro
00:59 - Biggest Change/Trend in Customer Acquisition
01:58 - Biggest Change/Trend in Customer Retention
03:47 - Cross-Channel Customer Engagement
04:48 - Retention
05:54 - Optimisation & Testing
06:57 - Outro
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