How To Get Executive Buy-in for SEO w/ Loom’s Nick Lafferty
Learn how to communicate SEO effectively to your executive team.
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Chapters:
00:25 Welcome Nick Lafferty, Head of Growth Marketing at Loom
00:51 Important pre-executive pitch steps to ensure it’s received well
6:23 What to do in your first 30 days at an organization
9:27 How to execute a pitch to your executive team
12:14 Scale-back on projections, keep it realistic
15:01 How to deal with push back, unrealistic time expectations
17:29 Common mistakes when failing to get buy-in
20:12 How to execute after making the pitch
24:17 How to overcome obstacles within an organization
26:24 Is SEO education necessary pre-pitch?
29:00 Final tips, tactics, and recommendations
32:18 Using domain authority to give time expectations
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