What's NEXT in Digital Transformation according to HKJC? | What's NEXT 2023 Interviews
In our third episode of What's NEXT 2023 Interview series, we sat down with The Hong Kong Jockey Club's head of IT digital & channels solutions, Chirag Desai to talk about how the brand evolved throughout its digital experience journey.
How does HKJC effectively serve its multi-generation customers through digital innovations? And what principles work for HKJC that make them successful in digital experience initiatives?
#WhatsNEXT2023 #digitalsolutions #digitalexperience
#marketing
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00:00 Introduction
00:40 Keeping up with ever-changing technological innovations
01:30 Advice for brands starting their digital experience journey
03:09 What to expect from HKJC
03:43 Outro
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