A Tour of WeChat - China's Super-App (2020 version - not most up-to-date)
This is the 2020 version of the video. I recommend seeing the 2024 version here - • A Tour of WeChat, China's Super-app (...
WeChat is a must-have in China, no matter if you do marketing, business, or you travel in the country.
It started as a messaging app, but now WeChat has 1.15 billion monthly active users and combines social media, e-commerce, payments and more. This video will help you get to know WeChat from the perspective of a regular user.
Things that users can do on WeChat:
Chat with friends via private messages (with no read notifications, yes!)
Send red envelopes to friends.
See friends' updates on WeChat Moments (feels a bit like Instagram).
Scan QR codes for making friends, making payments, following accounts, everything!
Follow many brand accounts, which kind-of feels like receiving their email newsletter.
Chat with brands, without giving brands the ability to spam them back.
Have group chats with up to 500 users.
Pay for things online and offline.
Split bills with friends.
Hail a ride, buy movie tickets, pay bills, get a hotel, etc.
Sign up for loyalty programs.
Use mini-apps that extend functionality further (without the need to install a separate app).
Check short videos (kind-of like Tik Tok).
Learn more:
WeChat Playlist: • What is a WeChat Company Page (Offici...
China Marketing 101: https://www.nanjingmarketinggroup.com...
WeChat advertising: https://wechatadvertising.com/
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