A Tour of Xiaohongshu - China's Social Commerce Platform

Published: 07 July 2020
on channel: Tait Lawton
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A platform that allows you to target over 70 million young Chinese female users ready to make purchases? And lets you browse the most recommended and trendy locations and products? That's Xiaohongshu, also known as RED. We introduce it to you from the perspective of a regular user.

PS. If Instagram and Pinterest had an e-commerce baby, that would be it!

China Digital Marketing 101: https://www.nanjingmarketinggroup.com...

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