The Ultimate Amazon Product Launch Strategy
Matt Altman is the Head of Amazon at Right Side Up, a third-party agency that mentors rookie and veteran brand sellers to scale from zero to $3 million in monthly sales through optimization, including advertising and analytics. Matt attributes his success to his “owner mentality” blueprint, a strategy he provides to his clients. Matt’s ability to rise beyond seven figures makes him an expert e-commerce entrepreneur. With over 12 years of selling experience, he has sold over $35 million in products through Amazon.
Here’s a glimpse of what you’ll learn:
• Matt Altman talks about his background and his Amazon seller journey
• How can you launch a new product on Amazon?
• Matt explains Amazon ad campaigns, including keywords and conversion rates
• How your primary product image can stand out from the competition
• How to test product prices
• Matt’s ultimate list of software tools
• Why Matt advises his clients against direct ROI on ads
• Matt’s great ninja cashflow hacks
• What is the Plum Card?
• Why Matt is excited about Amazon affiliates
In this episode…
Do you have the ultimate product to sell online? Maybe you want to launch a product on Amazon but are unsure of the steps to take. Look no further.
Not only does Amazon want your products, but it is also always searching for new brands. However, there are many factors to consider, such as advertising, data, conversion rates, software tools, and much more. That’s where Amazon head Matt Altman comes in.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Matt Altman, the Head of Amazon at Right Side Up, to talk about the ultimate strategy to launch a product on Amazon through product optimization, pay-per-click (PPC) management, and Matt explains to sellers when it’s time to cut an underperforming product. If you are an aspiring Amazon seller, this episode is for you. Let’s dive in!
Resources mentioned in this episode:
• Josh Hadley on LinkedIn - / joshhadley
• eComm Breakthrough Consulting - https://ecommbreakthrough.com/
• eComm Breakthrough Podcast - https://ecommbreakthrough.com/podcast/
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” - https://ecommbreakthrough.com/kevin-k...
• “Four Critical Pillars for Amazon Listing Optimization” with Steven Pope
• “Actions You Must Take To Prepare Your Business for a Recession” with Steve Simonson
• “How To Double or Triple the Value of Your Business With Intellectual Property (IP) Protection” with Rich Goldstein
• Email Josh: [email protected]
• Hadley Designs - https://www.hadleydesigns.com/
• Hadley Designs on Amazon - https://www.amazon.com/stores/HadleyD...
• Matt Altman on LinkedIn - / matt-altman-39b72a70
• Right Side Up - https://rightsideup.com/
• Matt’s free audit session - https://rightsideup.com/contact-us/
• Plum Card - https://www.americanexpress.com/us/cr...
Special Mentions
• Kevin King - https://www.ampmpodcast.com/about-kev...
• Steven Pope on LinkedIn - / steven-pope
• Steve Simonson on LinkedIn - / stevesimonson
• Brandon Young on LinkedIn - / byoungsfl
• Destaney Wishon on LinkedIn - / destaney-wishon
Software Tools
• Eva Guru - https://eva.guru/
• Intellivy - https://intellivy.net/
• Amazon Mechanical Turk (MTurk) - https://www.mturk.com/
• Data Dive - https://datadive.tools/
• Ecom Analytics - https://www.ecomanalytics.io/
• Pacvue - https://www.pacvue.com/
Sponsor for this episode...
This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. Of course...
Listen Matt,
I started Hadley Designs in 2015 and grew it to an 8 figure brand in seven years.
I made mistakes along the way that made the path to 8 figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level then Go to http://www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at [email protected] with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.
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