The Ultimate Defense to Protect you from Hijackers and Resellers with Chris Lyell
In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.
Here are the 3 action items that Josh identified from this episode:
1. Develop a Comprehensive IP Protection Strategy
Include trademarks, copyrights, and patents to reduce competition.
2. Utilize Brokers and Industry Contacts
Navigate retail opportunities effectively with the help of experienced brokers.
3. Implement a Robust Monitoring Strategy
Protect Amazon listings from unauthorized sellers, especially after entering retail channels.
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