Proven Main Image Techniques to Increase CTR and Boost Your Sales & Rankings with Ian Smith
Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVR
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＞ Here’s a glimpse of what you would learn….
• Importance of high-quality, split-tested content for Amazon listings
• Strategies for optimizing main images to improve click-through rates
• Role of creativity and data analysis in content creation
• Significance of lifestyle images and human elements in product photography
• Techniques for effective split testing of image variations
• Analyzing competitors' listings to identify opportunities for differentiation
• The impact of video content on product visibility and engagement
• Utilizing AI tools for brainstorming and content generation
• Continuous testing and adaptation of marketing strategies
• Long-term investment in quality content for sustained sales growth
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.
Here are the 3 action items that Josh identified from this episode:
1. Invest in Authentic, High-Quality Content:
• Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand’s credibility and drive sales over time.
2. Implement Split Testing for Images and Videos:
• Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.
3. Leverage AI for Content Ideation and Creation:
• Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product’s appeal and visibility on Amazon.
Resources mentioned in this episode:
• Josh Hadley on LinkedIn ( / joshhadley )
• eComm Breakthrough Consulting (https://ecommbreakthrough.com/)
• eComm Breakthrough Podcast (https://ecommbreakthrough.com/podcast/)
• Email Josh Hadley: [email protected] (mailto:[email protected])
• Canva (https://www.canva.com/)
• Leonardo AI (https://leonardo.ai/)
• Midjourney (https://www.midjourney.com/)
• DALL-E (https://openai.com/blog/dall-e/)
• Claude.ai (https://claude.ai/)
• Evolve Media Agency (https://www.evolvemediaagency.com/)
• Evolve Media YouTube Channel ( / @evolvemediaagency )
Special Mention(s):
• Adam “Heist” Runquist on LinkedIn ( / adamrunquist )
• Kevin King on LinkedIn ( / kevin-king-amazon )
• Michael E. Gerber on LinkedIn ( / michaelegerber )
Related Episode(s):
• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast (https://ecommbreakthrough.com/crackin...)
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast (https://ecommbreakthrough.com/kevin-k...)
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast (https://ecommbreakthrough.com/unlocki...)
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