List Segmentation For Marketers in HubSpot (Active Lists)
Use HubSpot's free tools, including list segmentation: https://clickhubspot.com/w8n
HubSpot's Devin Bellamy explains how to use lists to segment data in a CRM, including creating contact-based lists, using filters to narrow prospects, and the benefits of active versus static lists. This tutorial also introduces the concept of using lists for targeted email marketing, automation and smart content, as well as creating random samples for testing.
Chapters:
00:00 Intro
00:25 Creating a list
01:04 Active lists vs. static lists
01:34 Adding filters
03:06 Create a random list for testing
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
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