List Segmentation For Marketers in HubSpot (Active Lists)
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HubSpot's Devin Bellamy explains how to use lists to segment data in a CRM, including creating contact-based lists, using filters to narrow prospects, and the benefits of active versus static lists. This tutorial also introduces the concept of using lists for targeted email marketing, automation and smart content, as well as creating random samples for testing.
Chapters:
00:00 Intro
00:25 Creating a list
01:04 Active lists vs. static lists
01:34 Adding filters
03:06 Create a random list for testing
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