Dove Went Anti-AI in 2024, Should Your Brand, Too? I Podcast 53
Did you know Dove went anti-AI in 2024? Should your brand do the same?
In the 53rd episode of the DesignRush podcast, Vianca chats with Martin Waxman, an AI and digital marketing strategist, about how AI is changing human interactions in branding. Martin, who co-founded two PR agencies, now manages Martin Waxman Communications and is the associate director at the Future of Marketing Institute.
They discuss how tools like Microsoft's neural studio make AI-generated content look and sound human, the ethical issues of AI in branding such as spotting real versus sponsored recommendations, and how brands like Dove avoid AI-generated images to stay true to their values.
00:00 Intro
02:23 Getting To Know Martin Waxman
07:31 When Did Martin Realize AI Would Take Over Branding and Marketing?
09:11 What Is Relational AI and Its Impact?
18:45 Discussing Future Generation’s Relationship with AI
22:55 AIs Biases and Human Susceptibility To AI Manipulation
24:38 Using AI Agents for Branding & Ethical Considerations
31:24 Wrapping Up with Martin Waxman
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