Great Marketers Fuel Brand Success I Podcast 52
In the 52nd episode of the DesignRush podcast, Vianca sits down with Billups Global Chief Strategy Officer - Dr. Stephanie Gutnik.
This conversation delves into what separates good marketers from great ones, and how being adept at various forms of communication and understanding consumer psychology sets your brand up for success.
00:00 Intro
03:49 Copywriting in Marketing
08:14 Qualities That Set Great Marketers Apart
16:26 Understanding the Consumer
26:44 Staying Updated in Marketing
30:23 Challenges of Marketers Today
31:16 Performance vs. Brand Marketing
33:14 Power of Nostalgia in Marketing
41:37 How to Choose the Right Agency
48:15 Importance of Concise Marketing Copy
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