New product design is a lot like art. Creativity and vision come together to produce something new, attractive, and bold. But product designers have a different set of challenges than the artist. Product designers have to create with the users in mind. Their creations need to be useful. They need to be accepted into the homes of consumers where, instead of being mounted on the wall, they go on the bathroom sink or in the kitchen cupboard.
Little things do matter. Fit, form, polish — while these things might not immediately jump out at people, the cumulative effect of many imperfections can make all the difference in the world. Getting the details right can really impress consumers, especially in the age of mass production and cheap disposable goods. Treat every component of your product with respect. If you have an eye for the details, buyers will notice.
Very few products offer something that is wholly new and totally revolutionary — whatever their marketing copy might say. The reality is that most new inventions and products are improvements to an already existing method. For anyone to be interested in your product, it has to be innovative, and it has to be innovative in a way that will connect with consumers. You’ve got to have an angle.
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