Startup Glassdoor Reviews
Negative reviews are an opportunity, not a threat.
Many folks try to remove the review, minimize or refute it, or even sue Glassdoor to have it removed.
Founder of ProfitWell Patrick Campbell responds in a way that messages the company's core values.
Essentially, "We value X. Here's how X drives our behavior in situations like you experienced. If X isn't your jam, then I'm sorry we weren't a good fit for you."
Responding to Glassdoor reviews is an opportunity to display your culture.
The goal is 100% accuracy of your culture, not 100% positivity on reviews.
From our recent conversation on the OpenView BUILD podcast.
#leadership
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