Google Search data analysts react to marketing insights on socializing and travel in EMEA
Join the Insights Jam team as they respond to recent search trends across Europe, the Middle East, and Africa. How do people feel about reigniting their social lives? What kind of travel plans are people interested in? Rethink your marketing strategies as our Google data analysts react to trends in EMEA.
Ashley Wells, insights manager at Google is joined by Samantha Gelinas, insights manager, and special guest Debadeep Bandyopadhyay, Google research analyst, to discuss search trends across Europe, the Middle East, and Africa.
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Check out the full Google Search trends 2022 report: https://www.thinkwithgoogle.com/intl/...
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00:00 Intro
00:45 Ready to socialize
05:41 Mapping out travel
10:10 Outro
Source: Google Trends, FR, DE, U.K., and ZA, March 3, 2022–April 30, 2022 vs. March 3, 2021–April 30, 2021.
Google Trends, DK, DE, ZA, Jan.1, 2022–March 11, 2022 vs. Jan.1, 2021–March 11, 2021.
Google/Ipsos, Global (AU, BR, CA, CN, FR, DE, IN, IT, JP, MX, RU, ES, ZA, KR, U.K., U.S.), COVID-19 Tracker ~n=500–1,000 online consumers 18+ per market, Feb.10, 2022–Feb.13, 2022.
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