Build an Audience And Turn Yourself Into a Lead Magnet
Here’s the Notion doc for this chapter with all the templates you can steal: https://www.notion.so/lempire/Chapter...
If you have a great website but your LinkedIn profile is pure crap, you won't be trusted.
Let’s say you have something valuable to offer but people don't know you, what do you think they'll do?
They'll Google your name and company and check out the first social media link, which is most often your LinkedIn profile.
Because they want to know if you're someone they can trust.
But if your LinkedIn profile is not optimized, you won't be taken seriously, you won't be trusted and you'll waste a lot of money and time.
Get ready, because in this video, I will show you how to create a kickass LinkedIn profile using real examples and give you ready-to-use templates you can steal!
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00:00 Having a great LinkedIn profile can drive more business than having a website.
00:31 The trust framework
01:03 The profile picture
01:28 The cover photo
02:21 The headline
03:46 Personalize your LinkedIn URL
04:11 The “about” section
04:59 The “experience & education” part
05:41 Adding social proof
05:56 Resources you can steal
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