How To Create An Irresistible Offer? The Only Way That Works
Here’s the Notion doc for this chapter with all the templates you can steal: https://www.notion.so/lempire/Chapter...
If I meet you in the street and throw a parachute your way, will you catch it? Probably not?
However, if I throw a parachute at you because we had to jump out of a plane, I can guarantee you will catch it.
And that's exactly the feeling you want to give your potential customers.
Your offer must be so irresistible that people can't say no to it.
But how do you create an offer that people can't refuse?
In this video, you'll learn the difference between an offer and a product with a price, the 4 parameters that make up an irresistible offer, and how to create your own with examples and practical templates you can steal.
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00:00 Understanding how to package an irresistible offer will change your life
00:37 What exactly is an offer?
01:32 How do you go from an offer to an irresistible one?
03:34 How do you spot a specific problem & why does it matter that much?
05:05 The secret sauce
06:12 What makes lemlist the best tool to find your next customers?
07:02 List of elements to add as your secret sauce
07:43 How do you define pricing?
08:56 The reversible risk
09:48 What truly makes an offer irresistible?
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