What’s Driving Performance for the Most Successful Teams in H1 2024?
This week on the Revenue Insights Podcast, Guy Rubin is at Pavilion’s GTM EMEA 2024 to present the latest insights from $57bn+ in revenue.
GTM EMEA is a B2B SaaS conference for go-to-market executives, held by Pavilion. This year’s event provided an opportunity for GTM leadership teams to learn, get aligned, and get ahead on planning their 2025 strategy.
Pavilion Website: https://www.joinpavilion.com
Guy Rubin on LinkedIn: / rubinguy
Ebsta Revenue Insights Newsletter: https://www.ebsta.com/newsletter-signup/
Time Stamps:
00:00 - Introduction
00:30 - About Ester
01:18 - 2024 Benchmark Report Overview
03:05 - Update on Sales Metrics and Trends
05:05 - Challenges in Sales Performance
09:09 - Qualifying Deals and Using AI
13:04 - Engaging with the Buying Committee
15:05 - Importance of Stakeholder Engagement
16:44 - Dealing with Objections
27:09 - Data Cleaning and Analysis
29:27 - ICP and Pipeline Management
31:00 - Qualifying Leads and Building Relationships
32:05 - Aligning Sales and Marketing Goals
34:04 - Building Benchmarks and Capturing Data
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