This week on the Revenue Insights Podcast, Guy Rubin is at Pavilion’s GTM EMEA 2024 to present the latest insights from $57bn+ in revenue.
GTM EMEA is a B2B SaaS conference for go-to-market executives, held by Pavilion. This year’s event provided an opportunity for GTM leadership teams to learn, get aligned, and get ahead on planning their 2025 strategy.
Pavilion Website: https://www.joinpavilion.com
Guy Rubin on LinkedIn: / rubinguy
Ebsta Revenue Insights Newsletter: https://www.ebsta.com/newsletter-signup/
Time Stamps:
00:00 - Introduction
00:30 - About Ester
01:18 - 2024 Benchmark Report Overview
03:05 - Update on Sales Metrics and Trends
05:05 - Challenges in Sales Performance
09:09 - Qualifying Deals and Using AI
13:04 - Engaging with the Buying Committee
15:05 - Importance of Stakeholder Engagement
16:44 - Dealing with Objections
27:09 - Data Cleaning and Analysis
29:27 - ICP and Pipeline Management
31:00 - Qualifying Leads and Building Relationships
32:05 - Aligning Sales and Marketing Goals
34:04 - Building Benchmarks and Capturing Data
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