How Etsy and Tinuiti capture demand and drive growth with no fixed budget
Join Etsy’s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti’s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting. Operating as one integrated unit, Etsy’s finance, analytics, and marketing teams work together with Tinuiti with no fixed budget, enabling them to be more agile and capture demand in real time, driving remarkable growth.
Ready Together spotlights how leading agency and brand partnerships can make industry-changing impact. Focusing on the most important digital transformation topics, Ready Together shows how agencies can become stronger strategic partners by working with their brands to be ready for what’s next — together.
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• Route to Ready
00:00 Intro
00:33 What makes the partnership unique
00:59 Working as one team with no fixed budget
01:52 Success during the pandemic
02:57 Reflecting on the partnership
03:42 Conclusion
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