Music Marketing Strategy vs Music Marketing Plan - Why you need both!
Discover the crucial differences between a music marketing strategy and a music marketing plan, and learn why you need both to skyrocket to stardom. This video will guide you through the essentials of planning and strategizing to outshine competitors and achieve your music promotion goals effectively. From defining a music marketing plan as a roadmap of activities to detailing a strategy focused on gaining a competitive edge, we’ll explore how to execute these approaches to maximize your impact in the music industry. Whether targeting Americana music listeners on Spotify or another segment, learn to navigate and conquer the consumer pools with precision. Join us as we delve into the transformative world of music marketing!
00:00 - Let’s talk!
00:36 - What is a music marketing Plan?
01:27 - Why is a music marketing plan necessary?
02:31 - What is a music marketing strategy?
03:46 - Why is a music marketing strategy necessary?
05:00 - How is a music marketing plan executed?
05:28 - The guts of the strategy
07:42 - Bonus: Finding the Niche (aka segment)
09:40 - What is the point of all of this?
09:53 - Can you hook multiple plans together?
10:37 - Where do you start first?
12:06 - Strategy wins
12:15 - Plans Lose
12:34 - Final Thoughts
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