3 tips for your international digital marketing strategy for 2022 | Need-to-know
Watch our full-length webinar recording on international digital marketing strategy for 2022 here: https://bit.ly/3nygNf0
Does your business have international ambitions? Are you ready to start 2022 with a bang?
Nowadays, successful business comes from having a strong digital marketing strategy that takes into account the current trends.
Not sure where to start?
Never fear, this video will look at three international digital marketing trends that will be important in 2022.
Trend #1: Web performance
This isn’t a new topic, but with Google continuing to focus on Core Web Vitals and its page experience update due to hit desktop websites in February, it continues to be important.
Add to this the fact that internet users increasingly expect a fast, easy experience on every website they visit, and it’s even more vital to get this right.
You’ll need to use a combination of technical SEO, web development and UX to improve the technical performance and usability of your website.
You’ll need to address issues like how quickly it loads and how clear the navigation is.
Making the necessary changes will be worth it.
It will have a positive impact on both the user experience and your search rankings!
Trend #2: Search intent
The diversity of the SERPs, the high expectations of users and the sheer volume of competition means that standing out online is becoming more difficult than ever.
Thankfully, providing clear, accurate and digestible answers to questions will help you to boost visibility, build brand awareness and loyalty, and ultimately drive conversions.
Semrush recently added a search intent function to its tool, categorising terms into four different categories of intent: informational, navigational, commercial and transactional.
This categorisation can also be done manually and will help you determine what kind of content will best meet the intent of the search.
Just remember that you cannot translate intent.
Search intent will vary by country, whether it is due to different behaviours, market maturity, cultural influences or other factors.
Making assumptions and just replicating an approach can be dangerous and lead to poor performance and even a damaged reputation for your brand.
Instead, make sure to conduct research from scratch for each market.
Trend #3: Sustainability and accessibility
Did you know that the carbon footprint of our gadgets, the internet and the systems supporting them account for 3.7% of global greenhouse gas emissions?
That’s the same as the airline industry!
It’s easy to think that the digital world doesn’t really affect climate change, but it does.
Actions like improving the load speed of your website can make a difference, as it reduces the energy required to power it.
Switching to a green hosting provider can help too.
It’s also more important than ever to be inclusive with your web presence and ensure your content is accessible for all.
Again, small things like subtitling your videos, having a clean, well-structured layout and adding alt tags to images can vastly improve the experience for users who are hearing- or vision-impaired.
Consumers now expect brands to be socially responsible and will actively choose brands that are making clear efforts to be sustainable and accessible.
Do you have any questions about international digital marketing strategy? Let us know in the comments below!
Webcertain specialises in international digital marketing, so if you need help targeting international markets, contact us at [email protected]
Смотрите видео 3 tips for your international digital marketing strategy for 2022 | Need-to-know онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь Webcertain TV 18 Январь 2022, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 8 раз и оно понравилось людям.