Read our in-depth guide on which countries use what varieties of Chinese here: https://bit.ly/3eS2Vb3
Did you know that “Chinese” is not a single language?
There are two types of written Chinese: Simplified and Traditional.
If you’re a brand targeting Chinese-speaking markets, it’s important to understand which type of Chinese is used where, so that you can use the correct language in your marketing materials.
So, which language is used where?
Simplified Chinese is the written language used in mainland China, Singapore and Malaysia.
Traditional Chinese is the written language used in Hong Kong, Taiwan and Macau.
Make sure to use the correct language for your target market.
Getting mixed up between Simplified Chinese and Traditional Chinese could be a costly mistake – both in terms of money and your brand’s reputation.
You risk people not understanding your content, not thinking it’s relevant to them, and even causing offence.
For the best results, always use a professional native writer.
That way, you can make sure you’re creating compelling, high-quality content that will truly connect and resonate with your local audience.
Do you have any questions? Let us know in the comments below!
Webcertain offers high-quality translation and copywriting in both Simplified Chinese and Traditional Chinese, so if you need help creating content for any of the countries mentioned in this video, contact us at [email protected]
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