The Blueprint to Personalization at Edge | APIs & IPAs
Speaker: Nataliya Ioffe, Developer at Rangle.io
In this talk, we explore the importance of personalization in curating the frontend experience to match user preferences, behaviours, and needs. Examples include e-commerce product recommendations based on browser history, B2B marketing websites suggesting related blogs, big-box stores promoting in-stock items near a user's IP location, and streaming services suggesting movies based on watch history.
A common mistake is to build first and personalize later, leaving many customers out from the beginning. Personalization should be integrated into your content strategy to avoid biases and ensure relevance. Properly personalized content leads to better insights, a consistent user experience, engagement, and conversion rates.
We hope to see you at our next meetup!
Join the conversation: https://rangle.io/events
Apply to speak at upcoming events: https://hubs.li/Q01j372C0
Want to learn more? Reach out to our team at [email protected]
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