Personalization with Rangle | APIs & IPAs
Speaker: Bertrand Karerangabo, Chief Strategy Officer at Rangle.io
This talk presents 'the Personalization Blueprint', a structured approach to integrating personalization into your content strategy.
Step 1: Audit your experience to pinpoint personalization surface areas.
Step 2: Identify intents by understanding why visitors come to your site, their goals, and their purposes. This step helps define possible visitor goals and lays the foundation for meeting and anticipating their specific needs.
Step 3: Mapping signals to effectively tailor the user experience.
Following this blueprint can create a more personalized, relevant, and engaging user experience.
We hope to see you at our next meetup!
Join the conversation: https://rangle.io/events
Apply to speak at upcoming events: https://hubs.li/Q01j372C0
Want to learn more? Reach out to our team at [email protected]
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