How L’Oréal Canada drives results with YouTube on connected TV
Over 17 million people have streamed YouTube on their TV in Canada, making connected TV an opportunity that L’Oréal Canada couldn’t resist.
Watch as Tiffany-Ann McNeil, manager of precision advertising at L’Oréal Canada, explains the brand’s approach to strategic testing for its Garnier Olia campaign, and how shifting more investment to YouTube on connected TV led to a boost in purchase intent, ad recall, and search lift.
Source: YouTube Internal Data, Dec. 2022.
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