The Amazon dimple points to the refreshed brand identity of Prime Video conceived by Pentagram
Designed to feel ‘charmingly nerdy,’ Amazon’s Prime Video, one of the world’s most popular streaming services with original shows and films such as 'The Marvelous Mrs. Maisel' and 'Sound of Metal,' welcomes a brand refresh that “uses the dimple of the iconic Amazon smile as a catalyst to move viewers through an infinite ripple of their favourite content,” the brand relays.
Globally acclaimed design firm Pentagram’s Emily Oberman and team developed the refreshed brand strategy that envisioned the platform as a ‘rabbit hole’ of entertainment, where its 200 million subscribers can get lost in the infinite sea of content choices, building anticipation (and awareness) about the variety they offer.
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Video: Courtesy of Pentagram, Amazon Prime Video
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