Will AI put Website Copywriters out of a job with Abby Wood
Ep. 291 - As web designers, we’ve all been (or at least should be) keeping a close eye on AI.
Many fear it will overtake web designers completely, many aren’t worried about it at all and many (like me) are working hard to stay on top of the new trends to be able to use AI as a friend and helpful tool opposed to looking at it as an enemy or nothing to be worried about.
But there’s one end of the industry that it has undeniably impacted the most…and that is copywriting.
With tools like chatGPT, Bertha AI, Divi AI and other content/copy generating tools, the question becomes…do I need to hire a copywriter? Or do copywriting and content myself?
I personally do a lot of copywriting and use AI to help but since I’m not a copywriter myself, I don’t feel qualified to answer that for you.
But my guest in this new podcast episode is.
Abby Wood is the content strategist for thecontentlab.ie and in this convo, shares her insight to whether or not AI has alleviated the need for human copywriters for website copy, content marketing and more.
She makes some great points and shares some perspective I hadn’t thought about when it comes to utilizing AI tools but how they don’t stack up against the human side of connecting and conveying a message to clients or potential clients, especially on a website.
We also get nerdy about text, content, formatting and best practice trends right now so I think you’ll really enjoy this 2 for 1 style chat!
In This Episode
00:00 - Introduction
05:06 - Welcome to Abby
12:26 - The Importance of Authenticity in Branding
16:39 - Positive & Negative of AI on Copywriting
20:09 - Human Motivations
29:25 - The Rise of Newsletters
34:37 - Building or Establishing Trust
36:49 - CTA Link Color
38:01 - Social Media Strategies and Content
44:15 - Landing Page Length
46:24 - Strategy in Content
50:20 - Balancing Content Creativity
53:38 - Final Thoughts on AI
Connect with Abby and get all the links and resources mentioned in the episode at:
https://joshhall.co/291
Subscribe to the podcast on:
Apple/iTunes - https://apple.co/36wnnc3
Google Play - http://bit.ly/32c5EmD
Stitcher - http://bit.ly/2QM0sUh
Spotify - https://spoti.fi/36ttMEZ
TuneIn/Alexa - http://bit.ly/2MOg2MP
YouTube - http://bit.ly/2CdGSYM
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