Digital Marketing for Beginners,Digital Marketing Basic,Learn Digital Marketing
Marketers Crazy Rich : Digital Marketing for Beginners
Digital marketing refers to marketing on the internet through digital channels. It’s another term for internet marketing. Not only is it less expensive than traditional marketing, but it’s a lot easier to reach a large number of new and existing customers with less money. Smart Insights reports that 45 percent of the organizations don’t have a clearly defined digital marketing strategy in place. Whether you’re thinking about transitioning from traditional marketing to digital marketing, or you’re among the 49 percent who are ready to add digital marketing to your promotional mix, this article has got you covered.
There are many digital marketing strategies, including:
Search engine optimization (SEO)
Display advertising
Social media marketing and advertising
Content marketing
Mobile marketing
Search engine marketing
Email marketing
Search Engine Optimization (SEO)
You’ve likely heard of the term SEO but maybe you weren’t sure what it means. SEO stands for search engine optimization and it’s the act of increasing the quantity and quality of traffic to your website through organic search engine results. While there are a few search engines out there, the most popular is Google. An effective SEO strategy follows specific guidelines and best practices that will ensure a website ranks on the first page of search engine results.
Some of these guidelines include optimizing your pages with:
Relevant keywords
Easy-to-navigate website structure
High-quality relevant information
Use of specific headers to break up content (e.g. H1, H2, H3) and to help the search engine understand the content
To rank on the first page of the search engine, you need to structure your website and pages to attract organic traffic. Without SEO, it’s almost impossible to grow an online business organically and you’ll need to also use paid advertising. SEO is also closely related to other digital marketing elements like email marketing and content marketing. They work together to give customers high-quality content.
An effective SEO campaign addresses three key elements: your website, Google, and your audience. Google then ranks your site when a search query that matches your focus keyword is entered. You might be wondering, how Google does that. When Google bots assess your site, they take into consideration the site’s structure and content. They then match your content with search queries and related keywords to determine how relevant your content is to these questions Google also checks for quality links to your website—links tell Google that other people value your content and that it’s a reliable source of information. Several good-quality links directed to your site will increase your chances of a higher Google rank. Not all links are good for SEO—links from high authority sites, like news organizations and professional associations, are what Google considers good signals.
Another very important factor that Google considers is the amount of time visitors spend on your site. Using Rankbrain, an artificial intelligence algorithm, Google measures the amount of time spent on your content. The longer visitors spend on your site, the better your SEO chances. So, posting unique and creative content with high-word counts (2000+) will help improve your website’s ranking.
Search Engine Marketing
Search engine marketing, also known as SEM or search marketing, refers to all the processes involved in generating traffic from search engines.
SEM includes SEO (which to some extent is theoretically true), but practically, it is quite different. The core of an effective SEM strategy is paid advertising through platforms like Google Ads or Bing Ads.
Digital Marketing for Beginners,Digital Marketing Basic,Learn Digital Marketing
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