Digital Marketing For Beginners Tips,Digital Marketing Guide Part 10 : Brand Awareness
Digital Marketing For Beginners Tips : What Is Brand Awareness in Digital Marketing?
Brand awareness is a term that refers to the degree of consumer familiarity of a product by its name using various marketing channels.
It distinguishes the product of a brand from its competition.
Simply put, it is a measure of how well your target audience recognizes your brand.
And what does a high level of brand awareness mean for your business?
More sales.
When consumers are confronted with choices, they are more likely to buy a product from a brand they are most familiar with.
That’s why brand awareness should be a priority for businesses, especially startup brands.
In fact, brand awareness is so crucial that 37% of marketers say it was their top priority in 2019.
Now that you get how vital brand awareness is to you, the next question is: “How can you create brand awareness?”
One way to do this is through correctly utilizing the many digital marketing channels at your disposal.
How Digital Marketing Can Increase Brand Awareness
Over the years, digital marketing has become a gamechanger for many brands.
It is continuously dominating many marketing channels, with over half of the world’s population using the Internet.
With digital marketing, you can:
Reach a more targeted audience in a more cost-effective and measurable way
Level the playing field, especially if you’re a small business
Interact with prospects and learn valuable insights from them
Be hyper-personalized with your audience
Reach a new audience/ global marketplace
Online is where your customers are. And using digital marketing channels is beneficial to reach them, hence establishing awareness around your brand.
To get started with digital marketing, here are some strategies you can do to increase consumer familiarity with your product.
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