Lessons from 70 SaaS Content Interviews
This week on Content & Conversation, Jimmy Daly, founder of Superpath and former Marketing Director at Animalz, delves into the intricacies of what makes a SaaS content marketing team truly excel. Drawing from countless interviews with industry leaders, Jimmy shares the recurring themes he’s identified among the best in the business.
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00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath
03:30: What does high-performance SaaS content look like?
06:48: The importance of knowing your product (Fresh Paint)
10:24: Outstanding content in SaaS
11:16: The advantages of compiling your own data
13:03: Jimmy’s Your Blog Is a Library Not a Publication
21:31: The three best content marketing approaches
24:33: The balance between publishing frequency and SEO
30:19: Missed traits of high-performing freelance writers
37:54: Final tips, tricks, and tactics
Listen on iTunes: https://podcasts.apple.com/us/podcast...
Listen on Spotify: https://open.spotify.com/show/1kiaFGX...
Listen on Google: https://podcasts.google.com/feed/aHR0...
Follow Jimmy on LinkedIn: / jimmydaly
Superpath Podcast with Ross: https://www.superpath.co/blog/episode...
Follow Siege on Twitter: / siegemedia
Follow Ross on Twitter: / rosshudgens
Email Ross: [email protected]
#seo | #contentmarketing
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