Programmatic SEO w/ Zapier’s Former Lead SEO
This week on Content & Conversation, Matt Bowers, SEO consultant and former SEO lead for Zapier and Zillow, joins us for an in-depth discussion on navigating the increasing complexities of indexation and the rising importance of unique content.
Show Notes:
00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
22:44: What does an ideal programmatic deployment strategy look like?
26:34: What are the common mistakes in implementing programmatic?
34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
44:30: Can you share any great examples of successful programmatic SEO?
45:39: Final tips, tricks, and insights from Matt Bowers
48:20: How to connect with Matt Bowers
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