Cointreau Orange Liqueur
Cointreau
As we all know that Cointreau is an orange-flavoured liqueur produced in,France. It is consumed as an apéritif and digestif,and is a component of several well-known cocktails.
However, in this video we going to see the origin and full history of Cointreau and, how Cointreau gets popular in the market?
It's going to be very interesting so watch the video till the end.
Let's see in details
Originally, the Cointreau family had opened a distillery in the city of Angers in 1849, keen to use the area’s plentiful fruit to satisfy the growing demand for liqueurs.
Their revival of “guignolet”, a cherry liqueur from the 17th century, kicked things off, and soon the family was making more than 50 different products.
Edouard was among the younger generation in the family. He is young enough to have grown up at the distillery and, when he returned from the Franco-Prussian War in 1870, he had an idea.
Consumers, he noticed, were seduced by the exotic allure of orange, a scarce and sought after fruit at the time.
But, to his taste, the then popular curaçao liqueurs were too sweet, too weak and just not authentic enough.
In 1885, After several years of relentless research and experimentation, Édouard Cointreau succeeds in creating what he had imagined.
A perfectly balanced, crystalline liqueur that’s three times more concentrated in flavor and less sweet than the liqueurs of the time.
but the formula has stayed the same ever since. Just as Edouard Cointreau did in 1875, current master distiller Bernadette Langlais combines four ingredients: alcohol, water, sugar and orange peel.
The trick is in the peel. It’s sourced from a variety of locations, at the moment including Brazil, Tunisia, Ghana, Senegal and Spain. There’s a mix of bitter (Citrus Aurentium) and sweet (Citrus Sinensis), with varieties including salustiana, cadaneras, navel and pera.
Most are dried, but some sweet Spanish orange peels are macerated fresh in alcohol, giving candied, vanilla notes. “The bitter orange peels give the fresh aromas,” and “They’re zesty, green and very volatile. The sweet are the opposite, they give the juicy orange flavours. It’s a fresh and fruity combination.”
The result, Edouard Cointreau decided, should be called “Triple-Sec”.
Why they initially named Triple Sec?
A reference to the triple concentration of orange flavour and the relative dryness of the liqueur.
In so doing, he unwittingly created a new category – and yet you won’t see “Triple-Sec” on a Cointreau label today.
In 1898
Creation of the Pierrot character as brand image.
In 1899
Lumière brothers produce Cointreau cinema advertisement.
These early recognition of the value of branding hints at another key to the family’s success and ends a genius for marketing.
Cointreau is no stranger to the unexpected and its deep amber bottle conceals a visual surprise: a perfectly transparent liqueur.
The other cornerstone of the Cointreau success story is its presence in cocktails.
Initially marketed as a digestif and role which remained prominent in Cointreau marketing well into the 20th century.
This brand was first referenced in a German cocktail book in the late 1800s.
In 1989
Cointreau & Cie merges with Rémy Martin, ending family ownership.
In 2010
First Cointreau pop-up bar opens in Paris; designed by burlesque star Dita Von Teese.
In 2012
Cointreau Fizz signature serve launched.
In 2015
Former Victoria’s Secret model Laetitia Casta is appointed creative director for the brand, and encourages women to “dare to be themselves”.
This brand went on to create an advertising saga, win over 300 international awards, and be a pioneer of modern cocktail culture.
Today, Cointreau is at the heart of more than 350 cocktails and is a mainstay in the world’s most renowned bars.
Смотрите видео Cointreau Orange Liqueur онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь D H 15 Октябрь 2020, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 2,12 раз и оно понравилось 4 людям.