What You Need To Know About NextDoor Ads
Conversions DO occur on NextDoor ads BUT, in my opinion, and experience, it takes the prospect longer to eventually make the conversion - and it may or may not happen in a way that can fully be tracked by the ad.
Here is what I see:
Goal: Run an ad to get a customer to fill out a form
Result: Prospects end up interacting the business in a different session, second plus tough
Result: As a result, cost per a lead when using the lead objective on ND is high dollar (if even tracked)
Here is what I suggest:
Goal: Billboard style advertising/mindset on ND
Result: Prospects end up interacting with the business in a different session, second plus tough
Result: Ad dollars overall are lower, and more efficient, leads convert
Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Local Business Hotline, digital marketing support for local business owners.
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PS: This entire video was made from my iPhone!
#NextDoor #LocalBusinessAdvertising
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