The Fundamentals of AI: How it works and why it's important to understand
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with Paul Watson, Director of the UK's National Innovation Centre for Data and a leading authority on AI.
They explore the fundamentals of machine learning and discuss the benefits and risks of large language models such as ChatGPT, including issues such as hallucination and the necessity of human oversight to mitigate the risks and ensure outputs are fit for purpose.
Among other topics this episode explores:
The fundamentals of machine learning and AI
Model bias and how we can identify it
Generative AI tools and potential legal ramifications involved with personal data
AI and marketing leadership
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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Key moments in this video:
00:00 - 03:11 - Introduction to the episode and Prof Watson
03:12 - 11:40 – The fundamentals of AI and machine learning
11:41 – 20:59 – Large language models like Chat GPT
21:00 – 24:40 – Model bias and how we can identify it
24:41 – 33:08 - Generative AI tools and how to use them in marketing
33:09 - 36:40 – What should we look out for when using AI?
36:41 – 39:17 – The history and future of AI
39:18 – 42:21 - What is the impact of AI on society moving forward?
42:22 – 45:53 - AI and marketing leadership
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About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
About Paul Watson:
Paul Watson FREng FBCS CEng PhD is Director of the UK's National Innovation Centre for Data and has been a Professor of Computer Science at Newcastle University for over 20 years.
Professor Watson is a Fellow of the Royal Academy of Engineering, a Fellow of the British Computer Society, and a Chartered Engineer. He received the 2014 Microsoft Jim Gray eScience Award.
Paul Watson's research is in scalable information management. Interest in the potential of data science to transform research and enable companies to launch new data-driven products and services, has created challenges in how to store, share and analyse the vast amounts of data now being collected.
Links to get in contact with Paul Watson:
https://www.nicd.org.uk/
https://www.nicd.org.uk/contact-us
https://www.nicd.org.uk/case-studies
Get in touch with Innovation Visual:
💻 Visit our website ➞ https://bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]
Connect:
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