How to Define Your Future Team in the Face of AI
"Is 95% of marketing work going to be done by AI by 2025?"
In this episode of Digital Marketing Answered™, Innovation Visual's CEO, Tim Butler, is joined by Performance Director Clotilde Watson, to discuss this bold statement by Sam Altman, the CEO of OpenAI and the future impact of AI on marketing roles.
They discuss how AI is changing the industry and what this may mean for marketing professionals, particularly when it comes to knowledge sharing and keeping up with the pace of AI advancements.
Some of the key topics covered include:
How AI is reducing the need for certain traditional marketing roles
The importance of effective knowledge transfer within marketing teams
Strategies to use AI for personal career development in marketing
The effects of automation on content creation and marketing execution tasks
SUBSCRIBE 📢
🔔 Keep in the loop with the latest episodes / @innovationvisual333
This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
🫶 Enjoyed this episode? Please leave your comments!
Key moments in this video:
00:00 - 00:33 - Introduction and overview of the episode
00:34 – 04:00 – The impact of generative AI on content and marketing
04:01 – 09:25 – Key AI technologies and tools used in marketing
09:26 – 14:24 – Should marketing teams start incorporating AI into their strategies?
14:25 – 20:30 – The importance of training when adopting AI into marketing
20:31 – 23:05 - The significance of embracing AI to stay competitive against competitors
23:06 - 28:52 – Why roles in execution and automation are most at risk from AI, and why creativity adds more value with AI
28:53 - 31:19 - Understanding AI’s limits and why creativity should be utilised
31:20 – 32:40 - An example of AI’s limitations and why human ‘outside-the-box-thinking’ is so useful
32:41 – 37:50 - The use of AI and machine learning in datasets
37:51 – 40:28 - Comparison between the industrial revolution and AI
40:29 – 45:54 - Key steps for integrating AI into marketing teams
45:55 – 47:05 - Final comments
_______________________________________________________________
About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website ➞ https://bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
#digitalmarketingtips #marketingstrategy #DigitalMarketingAnswered #marketingexpertise #DigitalMarketing #marketingleadership #AIOverview #DigitalMarketingStrategy #digitalmarketingpodcast #innovationvisual nnovationvisual
Смотрите видео How to Define Your Future Team in the Face of AI онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь Innovation Visual 13 Сентябрь 2024, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 1,67 раз и оно понравилось людям.