Avoid the #1 restaurant website mistake! (and save a ton of money)
Erik Shellenberger reveals how to avoid the #1 restaurant website mistake that many owners unknowingly make. He explains that a restaurant website’s main goal is to attract new customers and increase foot traffic. However, many popular platforms like Pop Menu, BentoBox, and SpotHopper may look appealing, but they lack essential SEO tools to rank well on search engines. These platforms prioritize aesthetics and ease of use, but at a high monthly cost, they often fail to bring in more customers due to poor search visibility.
Shellenberger advocates for WordPress as the best platform for restaurants. To avoid the #1 restaurant website mistake, he recommends leveraging WordPress's flexibility and robust SEO plugins, like the All-in-One SEO Optimization Tool. This allows restaurant owners to optimize their sites fully, improve search rankings, and keep ongoing costs low. Instead of opting for platforms that strip essential SEO features, Shellenberger suggests focusing on a website that’s easy for search engines to understand and rank. By building a WordPress site with SEO in mind, you’ll ensure your restaurant website is more visible, functional, and effective in driving new business.
00:00 Introduction
00:32 your website has ONE JOB
01:39 the #1 thing restaurant owners ask for
02:16 avoid "coming soon" pages
03:34 built-in social media schedulers
04:04 avoid pop-ups
05:58 off-page SEO vs. on-page
06:49 calling tech support is a nightmare
08:20 "easy" is not always a good thing
09:46 Wordpress will always be #1
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