In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives into the hidden SEO secrets of top restaurant website platforms revealed for better visibility, emphasizing the importance of being found in a search. According to Erik, many restaurant owners prioritize high-quality photography and sleek design but neglect the crucial element of search engine optimization (SEO), which is key to driving traffic and increasing revenue.
Erik recommends using WordPress as the go-to platform for building or upgrading restaurant websites due to its flexibility and ability to integrate with powerful SEO tools. Unlike other website builders like Wix or Squarespace, WordPress is free and allows full customization, which is critical for long-term SEO success.
To maximize visibility, Erik emphasizes the use of the All-in-One SEO plugin, which helps analyze and improve a website's SEO score by guiding users through best practices like proper header tags (H1, H2), SEO-friendly titles, and effective meta descriptions. He also shares tips on analyzing competitors’ websites using SEO tools to better understand what works and what doesn’t.
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