On Site vs Off Site SEO
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Hi, this is Brent Curry, Web Marketing Specialist, with Tiny Frog Technologies.
Today I want to talk a little bit about some terminology related to search engine optimization that you’ll hear - and that is on-site SEO vs. off-site SEO.
On-site SEO is really everything you can do on your website to help boost your organic search performance. It’s going to be the content that you have written on the website, where you have key words inserted in that content your headlines, your page names, all tags in your images, the names of your image files, the meta tags that you write behind the scenes… so it’s really everything that you have direct control over essentially for organic search in what keywords you’re stressing to the search engine.
Off-site is really a little bit more complicated. It’s who’s talking about you, how do you go out and develop some press about your site or get people to link back to you. That is kind of the core of the off-site SEO basically tells us search engines how relevant you are based on the number of other websites that are linking back to you and talking about you.
Both are important, I would say the off-site is the more complicated and you’re gonna get better results from that obviously.
Once again, this is Brent Curry Web Marketing Specialist with Tiny Frog Technologies. As always if you have any questions about search marketing just reach out.
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