How To Grow A Newsletter From 0 to +250,000 Subscribers in 4.5 months
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If you don’t know how to write, you will not win on the internet.
Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success.
About Greg Isenberg
Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.
Connect with Greg!
Twitter / gregisenberg
LinkedIn / gisenberg
Podcast https://podcasts.apple.com/us/podcast...
Late Checkout https://latecheckout.studio/
Mentions
"30 for 30" Course by Dickie Bush and Nicholas Cole https://www.ship30for30.com/
“Write of Passage” course by David Perell https://take.writeofpassage.school/
Community Empire https://www.communityempire.co/
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About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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