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Ep. 270
What new AI feature is the best writing tool that exists today?
Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn how to leverage AI for better productivity and innovative marketing ideas.
Mentions
OpenAI Canvas https://openai.com/index/introducing-...
OpenAI Enterprise https://openai.com/index/introducing-...
Claude https://claude.ai/
Resource
Timestamps
00:00 OpenAI mirrors Claude features; cool writing tools.
04:12 Used AI to summarize and enhance memos.
09:05 AI helps streamline initial brainstorming and collaboration.
11:50 AI centralizes Persona development and Crisis Communication.
18:55 Created influencer network for promotion and influence.
20:44 Treat AI differently from humans for optimization.
24:40 AI tools essential for enhancing writing, coding.
26:42 Canvas overview, laughs, and Psyop jokes.
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Host Links:
Kipp Bodnar, / kippbodnar
Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
📲YouTube: / @matgpod
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📲TikTok: / matgpod
📲 Join our community https://landing.connect.com/matg
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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