As many younger designers focus more on tools and processes rather than the story, we are seeing countless soulless designs that lack value and uniqueness. Social media has also created an echo chamber, where designers are just regurgitating each other’s content and not creating anything new. Feng Zhu (CEO & Art Director, FZD School of Design) will share his perspective on design: that it is about telling a story, built from our own backgrounds, memories and experiences.
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