"Light Marketing" -- activating the light side of the force💡 in your business / lightside marketing
The force is strong within you... become aware of the potential within yourself of both -- light marketing and dark marketing...
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00:00 George introduces the concept of "Light Marketing," drawing parallels to the light side and dark side of the force from Star Wars.
01:07 Clarifies that light marketing isn't less effective but is about marketing from a virtuous perspective, unlike manipulative tactics.
02:38 Criticizes the core concept of sales funnels as manipulative and as a way to treat people like numbers rather than individuals.
03:22 Emphasizes the importance of transparency in sales and marketing efforts, questioning the ethics of hidden manipulation.
05:12 Points out the challenges of tracking authentic marketing strategies, especially in comparison to more manipulative approaches that offer quicker, more measurable results.
06:46 Condemns neuromarketing and hypnotic marketing tactics as unethical forms of manipulation.
08:37 Talks about the temptation to use dark side tactics to quickly earn money or gain clients, warning that this approach compromises integrity.
09:16 Warns that seeing marketing as merely a means to an end is the beginning of ethical compromise.
10:01 Calls out specific dark side techniques like scarcity tactics and scripted sales calls as examples of manipulative marketing.
11:38 Public journaling is key for authentic self-exploration with an intention to serve humanity.
12:20 "Light marketing" is at the intersection of serving one's higher self and serving humanity.
13:31 Light marketing embodies virtues like patience and kindness, drawing inspiration from the Beatitudes.
15:03 Non-attachment and diligence are principles of light marketing; creating content without expecting immediate returns.
15:56 Market research is essential to create offers aligned with what people actually want.
17:33 Light marketing avoids pressuring or manipulating the audience; it invites people to engage of their own free will.
18:30 Light marketing could benefit from more visibility but should avoid turning into "empire-building" tactics.
19:51 Focusing excessively on marketing could compromise the quality of products and services.
20:44 The choice between light and dark marketing is made every time content is put out.
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