A Wholesome Alternative to Sales Funnels...
Here’s the business model that I use, and recommend for all clients to consider.
It’s an alternative to sales funnels (which often feel unethical to me).
This concentric circles model is meant for those who earn a living as solopreneurs (simpler business with less overhead) by sharing their life’s experiences via coaching, mentoring, facilitation, or healing.
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00:00 Dislikes traditional sales funnels due to their pressuring and agenda-driven nature, which erodes trust.
01:11 Traditional sales funnels come with hidden agendas that make it difficult for consumers to trust the provider.
02:06 Recommends the "Concentric Circles Business Model" as a more ethical and transparent approach.
02:47 In the Concentric Circles model, you are at the center, radiating value, presence, and wisdom.
03:01 One-on-one clients are closest to the center, have the most access, and pay the highest fees.
03:29 Next circle out is group programs, which allows serving more people at a lower cost and with less customization.
04:11 Online courses are in the circle above group programs, offering even more scalability but less personalized attention.
04:55 Above online courses are books, accessible to millions, but with least expectation for direct access to you.
05:25 The outermost circle is free content, which is highly scalable and comes with the least responsibility.
06:06 The model allows people to enter or exit at any level without pressure, creating a more wholesome experience.
06:48 This model helps in setting clear boundaries and managing expectations, both for you and your clients.
07:01 Provides a clear pricing structure across different levels, aiding in income clarity.
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