Service Blueprint vs. Customer Journey Map - what is the difference?
Is there a real difference between a Customer Journey Map and a Service Blueprint? Yes, there is!
It seems as if the terms #ServiceBlueprint and #CustomerJourneyMap are used interchangeably in a lot of situations. Sometimes it even just depends on the country you're in and which term is more popular there. But there is a real difference between the two.
In this video Daniel explains what the difference is and how these two relate to each other. Not super complicated but it's important fundamental knowledge.
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