Brooke Bytes | How to GAIN and RETAIN more customers through proactive social media marketing & care
Hello, digital dynamos! Welcome back to 'Brooke Bytes.'
I’m joining you from Boothbay Harbor Maine, where we have no air conditioning, and I might be melt into a puddle by the end of this video.
Today, we’re focusing on a crucial strategy: 'Gain and Retain' with proactive social care. It’s about more than just responding—it’s about engaging proactively to support sales and customer service.
Proactive engagement means jumping into conversations, both direct and indirect. For sales, it’s about spotting opportunities in social chatter to offer help or recommendations before the customer even asks.
And for customer support, it’s not waiting for the ticket. It’s noticing a complaint or a query in a casual comment and addressing it right there. This approach doesn’t just solve problems—it builds trust and loyalty.
Here’s how it works: Use social listening tools to monitor keywords and sentiments. Engage with content that isn’t directly tagged but is relevant. Offer solutions, share tips, and provide direct links to your products or support.
Remember, every interaction is a chance to demonstrate value. By being proactive, you’re not just waiting to react; you’re creating opportunities to impress and engage.
So, let’s get out there and not only gain customers but retain them through outstanding social care. Need help? Let's chat: https://bsquared.media/chat/
Keep tuning in for more strategies on how to turn every online interaction into a lasting relationship. And remember, the best ROI on social media is actually ROC: Return on Conversation.
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