Brooke Bytes | 3.28.24 Using The Onion Theory To Beef Up Engagement On Your Social Media Channels
Welcome back to 'Brooke Bytes,' where today we’re cracking open a chapter from 'Conversations That Connect' to explore the social penetration theory and how it supercharges social media engagement.
Ever notice how social content often sticks to the surface? Cliches, facts, the 'safe' stuff. But to truly connect, we need to dive deeper. That's where the social penetration theory comes into play. I know, I know. Terrible name, brilliant concept.
Imagine your brand is an onion, layers and all. The outer layers? They're your cliches and facts. But the gold? It’s in the deeper layers — opinions and feelings. You know, emotions!
Haven’t you read that Harvard study that says 95% of why we buy is based on EMOTION?! I digress.
Brands aiming for loyalty and trust need to get personal. Share emotions, spark opinions, get real. That's the content that resonates, that makes your audience feel something.
It's a tightrope walk, of course. You've got to balance vulnerability with your brand's voice. But when done right, you're not just posting; you're inviting your audience into a meaningful conversation.
So, take the leap. Peel back those layers. Because when you share from a place of emotion and authenticity, you don’t just reach your audience; you touch them, you move them to take action.
And that, my friends, is where lasting connections are forged. Let's put the onion theory into practice and start crafting content that truly connects.
Did you know that my book recently became required reading for a marketing course at NSU? And Besides my book, did you know I have a free course dedicated to creating content that connects? Check it out!
And remember, the best ROI on social media is actually ROC: Return on Conversation!
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