Affiliate Marketing Success - Lee-Ann Johnstone Shares Her Journey and Tips
Join Jim Banks as he sits down with Lee-Ann Johnstone to discuss the trials and triumphs in affiliate marketing and the crucial role of failure in achieving success.
Topics discussed include:
The fragmented nature of the affiliate marketing industry and evolving terminology.
The complexity of account manager roles and career development challenges.
The significance of pay-per-call marketing and leveraging first-party data.
The importance of building relationships and trust with affiliates.
Insights into the future of marketing post-cookie deprecation in 2025.
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⏰ Time Stamps ⏰
00:00 Passionate about online marketing, found niche.
05:37 Pivoted to content marketing, built media publication.
07:06 Affiverse supports learning in affiliate marketing field.
11:48 Job title fragmentation impacts career growth progression.
15:28 Affiliate industry demands self-awareness and mentorship.
18:23 Tech industry improving equality, still room for growth.
20:37 US experts bringing invaluable knowledge to UK.
23:18 Excited to share knowledge on stage again.
26:54 Influencer marketing has evolved into influencers becoming brands.
29:23 Tech solutions and collaboration shape industry relationships.
35:01 Leverage podcasts for brand growth and revenue.
37:26 Upgrade for better audio and video quality.
40:12 Quality interviews with diverse, off-the-radar guests.
42:31 Adapting to changes in the online market.
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