The Shocking Truth About How ONE Newsletter Made Millions
In this episode of Digital Marketing Stories, we sit down with Emanuel Cinca (Manu to his friends, i.e. you and me), a digital marketing whiz and the brain behind the Stacked Marketer newsletter.
Discover how Emanuel turned his passion for marketing into a thriving business and learn from the strategic decisions that shaped his journey.
Discover how Manu grew his newsletter, Stacked Marketer, to over 100,000 subscribers with no external funding.
Uncover the challenges of being a digital publisher faced with ad revenues and the impact of limited user tracking.
Learn the effective strategies for crafting engaging newsletter sponsorship content that resonates with readers while staying true to the newsletter's tone.
Gain insight into the significance of transparency and community engagement in building a trusted brand.
Explore the acquisition strategies used by Manu to expand his subscriber base and enhance content offerings.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Competitor Analysis - https://geni.us/similarweb
➡️ Market Analysis - https://geni.us/builtwith
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➡️ Teleprompter App - https://geni.us/promptsmart_jimbanks
➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
➡️ Targeting for YouTube Ads - https://geni.us/tubesift
➡️ YouTube Ad Spy Tool - https://geni.us/videoadvault
➡️ Text to Speech and AI Voice Generator - https://geni.us/elevenlabs_jimbanks
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➡️ Managed Web Hosting - https://geni.us/cloudways_jimbanks
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➡️ Media Buying Community - https://geni.us/unik360
➡️ Text to Video Creator - https://geni.us/synthesia
➡️ Audience Research for reddit - https://geni.us/gummysearch
➡️ Project Management Suite - https://geni.us/teamwork
➡️ Content Workflow Automation with AI - https://geni.us/castmagic_jimbanks
➡️ AI Video Clipping Tool - https://geni.us/opusclip_jimbanks
⏰ Time Stamps ⏰
00:00 Marketing experts turn into podcasters, sharing wisdom.
04:05 Transitioned from business to digital marketing success.
07:00 Researched, created, and shared successful marketing concept.
10:10 Transparency builds trust, facilitates productive feedback.
14:53 Good publisher needs quality, digestible, engaging content.
18:45 Top sponsors inbound, reflecting successful content approach.
21:31 Acquired a newsletter to complement existing content.
23:50 Next big challenge in digital marketing?
27:29 Selling affiliate network to ad sales house.
31:10 Podcasting ads called host red, build trust.
33:56 Online entrepreneur sharing insights and answering questions.
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